![]() Players get their flight tickets paid for, home – airport – airport – casino/hotel transfers, luxurious accommodation, fancy meals in or out of the casino, concert/show tickets, free cigarettes and cigars, and some players are even assigned personal butlers.Īdditionally, casinos offer various loyalty programs with bonus points, Jackpot systems linked to slot floors and live gaming tables, free play on arrival (complimentary chips), and rebates (“discounts”) on losses – whatever it takes to keep the players on the gaming floor as long as possible and make them come back again.Īlthough most of the efforts to gain players’ loyalty are pretty straight forward they all come at a cost. To get ahead of others, casinos keep offering more and more incentives to acquire new players and earn their loyalty. ![]() ![]() With the competition constantly growing casino player tracking data analysis becomes more important than ever.
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